Social Media Insights: Analytics 101 for the Hesitant Business Owner
Simply put, analytics is a term for data that you have access to that lets you track how people are engaging with your social media. Analytics lets you track a variety of information including how many “likes” your posts are receiving, how many people are seeing your posts, how many times people have clicked to visit a link, and much more. Most popular social media sites let you access analytics for free. Let’s take a look at how to find the analytics pages on some of the most famous sites you might be using.
Ads Manager, Business Manager…How to Manage Facebook Business Permissions
Making the choice to pursue Facebook advertising can be exciting—finally, you’re going to use all the market data you’ve gathered in starting your business to get your product in front of your potential new customer base. You’ve even hired someone to help you take your ideas from brainstorm to fully realized Facebook and Instagram ad. […]
How to Create a Business Facebook Page. Plus: The Difference Between Pages and Accounts
If you’ve made your way through your business establishment process to the part where you’re beginning to set up your digital presence, chances are you’ve decided it’s time for your business to be on Facebook. But it might not be totally clear how to make that happen. And that’s okay! Facebook is full of small details […]