Act Now! – 7 Easy Tips for Effective Calls to Action
Including a Call to Action (CTA)—obvious instructions on what viewers should do next—is necessary to build your audience, develop a list of leads, and garner interest in your services.
Here are seven simple tips to help you write effective CTAs that will inspire your readers to take action.
Earned Media Value Through Email
You may have heard the term Earned Media Value (EMV) and wondered what exactly it was and how it pertained to your business. Earned Media is essentially any type of exposure for your business earned by word-of-mouth, recommendations, or conversations about your business. You cannot pay for earned media, but instead, you have to earn (imagine that!) […]
Creating Videos For Social Media: Three Vital Tips
Whether you’re seasoned at video creation or a small business owner looking into video creation as a potential way to highlight an upcoming sale, creating a new video can seem a little daunting. To give you some fresh perspective on video creation that prompts casual observers to become customers, we’ve created this list of tips. […]
Lights, Camera, Call-To-Action!
A quality Call-to-Action is the key to online conversion! Without a definitive, instructional statement, your audience may only get a general sense of your message.