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Getting started with a website or social media presence? A quality Call-to-Action is the key to online conversion!

What is a Call-to-Action and why is it important?

A call-to-action, or CTA, is a specific statement that tells your audience EXACTLY what step to take next. Without a definitive, instructional statement, your audience may only get a general sense of your message… tell them what to do with it! In social media, use your CTA statement toward the end of each post. On your website, make the call to action emphasized with the use of a button!

Creating a statement

  • Use action words
  • Be assertive
  • Be specific
  • Give a sense of urgency

Make sure it is something an individual could complete within 15 seconds of seeing your message and reacting. Instead of leading them to a long survey or 2-minute video, encourage them to opt-in to a newsletter or “Follow” your Instagram account!

Man uses a digital tablet to connect to a social media account.

What are some examples?

  • Discover true ____! (Wellness, Joy, Quality, etc)
  • Is your SEO bringing you clients?
  • Claim Your Free Trial.
  • Join the club now (Facebook Group, Community, etc)
  • Simplify life with this simple step!
  • Learn more, here: (link)
  • Go premium
  • Take your business to the next level
  • Get the tools today!
  • Take me there
  • Try it now
  • Only ____ spots left!
  • Sign up for free!
  • Schedule a chat today!
  • Get started now!
  • Give ____ a try!
  • Join the movement.