More eyes, more data, more authentic connection—your coaching business is about people, and your marketing approach should be. too.
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Running a coaching business is not easy, especially if you are doing it all on your own. Personal coaching is in high demand, but the competition can be fierce. In its latest study, the International Coach Federation estimated that over 53,300 professional coach practitioners are working worldwide. If you want to stand out in this $1 billion market, you need to make good use of the social media tools at your disposal.
How Your Coaching Business Can Benefit from Social Media
Here are some reasons why you should be connecting your coaching business to social media.
1. Expand Your Customer Base
Social media plays an essential role in our daily communications, our shopping, and our news. As of 2019, people spend almost 2.5 hours on social media a day! You can take advantage of social media to reach a wider audience than ever before.
Setting up a business account on Facebook, Twitter, or Instagram allows you to advertise your services for free just by posting regularly. Posting about your services, your story, and essential service information can grow your audience and provide an accessible reference where they can find out more. Additionally, a blog will allow you to easily share your content with social media to drive more traffic to your website!
2. Become a Scientist (A Data Scientist!)
It can be hard to measure the success of a marketing strategy, especially when you’re focused on the day-to-day of your coaching business. Social media platforms now offer easy-to-access data analytics so that you can see every moment that someone interacts with your business. Tools like Facebook Analytics and Twitter Analytics let you know just how many clicks, shares, and views your material is getting. By checking your analytics, you can adjust your marketing to maximize interactions.
Once you start posting on social media, check your analytics regularly. Take note if certain kinds of posts – video posts, posts with or without pictures, or posts with a particular theme – are more successful. Compare posting times and see if you get more interactions in the morning or afternoon. Are you getting interactions in the right country? By using this information, you can take a scientific approach and objectively measure what makes a successful marketing campaign.
3. Connect with Your Clients
What sets social media apart from other media? It is social, of course! Maintaining an active social media presence allows you to connect with real people and even talk directly to them. Post content that encourages viewers to comment, share, or tag friends. Respond to comments and questions on your page. Take note if there are dedicated viewers who are interacting with you regularly.
Social media allows you to build a personal connection with your audience in ways that billboards, mailing lists, and websites cannot. When viewers know that there is a real person behind your account sharing useful tips, responding to questions, and posting positive content that brightens their day, they’ll want to follow you for more. A dedicated customer base invested in your brand is more likely to share your content and recommend you to their friends. It also allows you to do some Q&A research and find out what your customers want to see from you!
It Doesn’t Stop Here
These are only a few reasons why you should be marketing your coaching business on social media. And we haven’t even mentioned the benefits of using Facebook Ads! Social media can be daunting at first, but once you integrate it into your marketing strategy, you will be expanding your customer base in no time.
