The Limit Exists, and It’s 40: The Facebook Headline Character Limit and Other Practical Caption-Length Tips
It can be difficult to keep track of social media platforms’ ever-evolving character limits and caption best practices—so read our roundup and use a high-quality scheduler.
Brand Narrative 101: How Website, Social Media, and Email Campaign Copy Makes You Unforgettable
Building a brand narrative involves addressing the copy on your website, social media, and email campaigns with attention to your values and identity.
5 Must-Try Pinterest Board Ideas to Captivate New Audiences
Sometimes the simplest Pinterest board ideas go under the radar, making it all-too-easy to miss out on vital exposure for your business.
What Do Hashtags Do? Master Your Searchability with Instagram Hashtags 101
What do hashtags do? Simply put, they make your content more easily accessible in a search—which helps you reach new audiences.
Instagram Reels for Marketing: 5 Tips to Sidestep TikTok and Still Create Memorable Video Content
In this guide, we’ll get you up to speed on how best to use Reels in your marketing campaign to increase your traffic.
The Best Social Media Management Tools of 2022
With the rise of social media marketing comes the opportunity to amplify the story and hone the unique identity of your business. We’ve summarized the offerings and advantages of some of our favorite tools on the market right now.
What Users Want From Holiday Social Media Marketing
While marketing is an opportunity to tell a story about your business, you want to make sure that you are sharing information that speaks to the needs of your customers. Here’s a quick rundown on what users want from holiday marketing, to ensure your content is approachable, meaningful, and likely to generate sales.
Instagram Templates for Streamlined Holiday Marketing
As a platform for picture, video, and story sharing, Instagram is one of the most popular visual social media apps out there. It’s important to reach as many clients as possible with your social media. That’s why you should consider creating themed templates to improve your posts and boost efficiency during Halloween, Thanksgiving, Black Friday, and the whole slew of winter holidays!
Drive Traffic to Your Website with 5 Easy Headline Formulas
Headlines are your frontlines in the fight to draw in readers. Luckily, you don’t need to reinvent the wheel! Here are 5 simple headline formulas that you can customize to drive traffic to your website!
Instagram Reels: Creating, Editing, and Mastering Video on Social Media
In a busy world with increasing demands on attention and time, short-form video promises to be the medium of the future! Now the fourth most popular app in the world has stepped up to the plate. Marketers, entrepreneurs, social media experts—meet Instagram Reels.