Social Media Insights: Analytics 101 for the Hesitant Business Owner
Simply put, analytics is a term for data that you have access to that lets you track how people are engaging with your social media. Analytics lets you track a variety of information including how many “likes” your posts are receiving, how many people are seeing your posts, how many times people have clicked to visit a link, and much more. Most popular social media sites let you access analytics for free. Let’s take a look at how to find the analytics pages on some of the most famous sites you might be using.