It should come to no surprise to you that the world of real estate is a competitive and fast-moving industry. Your market could have dozens of real estate companies, with multiple agents, all gunning for the same thing; to sell a home. You might have marketing throughout your town listing all of the reasons why people should choose you to find their dream home, but the most important part of it all? A high-quality website.
Seriously, how many times have you been searching for a general service on Google, saw the search results, and then choose the place that had the best, easiest to navigate website? A high-quality website not only shows potential clients your professionalism, but can set you apart from the competition, and in the world of real estate, isn’t that the one thing you want to do?
A high-quality website has many different factors that contribute to its success but all of these factors come together to create a high SEO or search engine optimization. This is basically saying the better Google rates your website, the higher up you will be on the search engine list. Being on the first page that pops up does not mean you have to spend hundreds of dollars to be the first website, but instead, it could be the result of a killer website with high SEO.
So, what makes a good website that can deliver high SEO? We are glad you asked, because understanding the making of a high-quality website could result in more real estate business for you.
Original Content
Creating content that is your own and unique to your business helps you score higher in SEO ratings. Focusing on your real estate niche allows you to score higher amongst the competition and makes your site more prone to conversion. Formatting a site with the sole purpose to sell or market yourself can be a turn-off to potential clients.
Include Social Media Handles
Your social media presence is one of the best ways to get traffic to your website and that organic traffic creates a higher SEO. Sharing your latest blog post on real estate trends in your area on your social creates that inbound traffic to your website. And once folks are there, a high-quality website will encourage them to browse around your other web content.
Create Content With Length
The more original, relevant text you can create on your website, the higher your SEO. When we say context with length, you should be shooting for blog posts or other text forms around 2,000 words. The first ten search engine results are usually blogs with words ranging from that 2,000 to 2,500-word mark. Longer content results in a higher SEO, which in turn creates more conversion and organic traffic to your website.
Clear and Relevant Images
This one is pretty straightforward. Having images on your site that are high resolution and reflect the ambiance of your business should be a high priority. If you have a real estate business with no photos of houses then people will get confused about what niche you belong to. If budget allows, get those professional, unique, and one-of-a-kind shots, but if the budget is tight stick to stock photos. A favorite stock photo website of ours is Unsplash, and it is completely free.
Make Sure You Are Mobile
While a high percentage of your potential clients might have a laptop or desktop, chances are a majority of your clients will use their cell phone to view your website. If your website is not structured for mobile use then potential clients will not even be able to view your content, thus losing potential business.
Provide Easy-to-Find Customer Service
People should not have to scour your site to find your contact information. It should be readily available on every page on your site. No matter where people look they know your email, phone number, and physical address. Also prompting if “you have any questions, please contact xx@yourbusiness.com” on pages gives people confidence that no matter the questions they have, you are willing to answer them.
A high-quality website is a breeze if you follow these five steps. Investing time, and potentially, your money into a website could be one of the best decisions you make for your real estate business. A great website helps you stand out among the competition, succeed with SEO and can convert potential clients into actual clients.
If creating a website is beyond your comfort zone, or if you’d like to collaborate and brainstorm with a consultant, reach out to Monkey VA today. We can help create those high-quality websites guaranteed to catch people’s attention.
