What purpose does UTM tracking serve?
UTM tracking is used to track the performance of campaigns and content. You can use UTM to track the source of traffic to your page.
It allows you to determine the source of your website traffic and further strategize the efforts bringing you the highest revenue.
How does it work?
A UTM code is a snippet of code that you add to the end of a URL. There are 5 different UTM parameters that you can add to your URL.
Traffic Source
Who sent traffic to your page?
Example: &utm_source=facebook
Medium
What type of traffic did the visitor come from?
Example: &utm_medium=email
Campaign Name
How did this specific campaign perform?
Example: &utm_campaign=example-name
Content
Which link was clicked? (Only if there are multiple links)
Example: &utm_content=navlink
Keyword Term
Which keyword term drew in a visitor? (Specifically for paid ads)
Example: &utm_term=UTM+tracking+howto
Once used, check your UTM stats via Google Analytics to determine the source of your website traffic.
Pro tip: Use this tool developed by Google Analytics to easily formulate a UTM code for your URL.
How does UTM tracking work in Klaviyo specifically?
When you create a campaign or flow in Klaviyo, you can set up automatic UTM tracking to links in the email. You will then be able to view the results in Google Analytics.
You can choose from many dynamic values when setting up UTM tracking in Klaviyo. Through this feature, you can learn more about the effectiveness of your segments, email subjects, flow, or other identifying factors.
For more specific directions on how to integrate UTM tracking in Klaviyo, click here.
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