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Your meta descriptions—or lack thereof—are determining whether a Google searcher is visiting your site. Are you optimizing them?

One of the most important aspects of building a website is the clickthrough rate. This is the amount of people that are actually visiting your web page. There are many methods for catching the attention of potential visitors and improving your website’s SEO. One of the most effective methods is improving your meta descriptions and title tags.

What are Meta Descriptions and Title Tags, Anyway?

When you are looking through search engine results, title tags are the keywords that appear above the website URL. Title tags will optimize the SEO of your website because it attracts users to your page’s content through concise keywords. 

Meta descriptions are the summaries that appear below the URL. These summaries provide a deeper preview of the webpage’s content to your consumers. Meta descriptions and title tags are proven to be very beneficial to increasing web traffic.

Here are some tips on how to implement them on your website! Make sure you’re not just adding meta descriptions, but that you’re optimizing them as well.

3 Meta Description Quick Tips

Keep it Short and Sweet

The goal of meta descriptions and title tags is to grab the attention of users. With thousands of search results, your potential visitors won’t take the time to read a long page description.  Additionally, search engines won’t fully display lengthy descriptions and this could damage your clickthrough rates.  This is why it’s crucial that meta descriptions and title tags are short and succinct. For good SEO practice, your business will want to keep their meta descriptions at about 160 characters and title tags around 70 characters.

Make Your Keywords Unique

It is important for a business to find their niche market. Finding your customer base will allow your company to cater your marketing to intrigue a specific audience. Use unique keywords that will catch the attention of your people within your niche market. This will make your website stand out among a sea of internet search results!   

Another way to make your keywords and descriptions stand out is to use action verbs. This could include phrases like “Buy today!”, “Click here”, or “Check it out”. These phrases are eye catching and will draw users to check out your website. 

Write Descriptions For Each Webpage

Search Engines prefer specific descriptions for each webpage and sometimes won’t include a generic one. This is an effective way to improve your SEO but can be time consuming. If your company doesn’t have the resources to write descriptions for each page, just create them for your most popular webpages. 

Meta descriptions and title tags are a powerful tool for bringing more visitors to your company’s webpage. Improving your website’s SEO can seem like a daunting task but these tips will help you along the way.